Client: Geno’s Formal Affair, a large Kentucky retailer and distributor of tuxedo and formal attire.
Providing a catalog of formal wear to customers possessing exemplary taste is a daunting task. The utmost attention to product detail, integrity of color, and accurate fabric representation is imperative. This challenge, as with all print projects, needed total quality assurance in the print process as well as the final assembly of catalog. Not only was the client completely satisfied with final results, but the piece received industry recognition. Geno’s Formal Affair Style Guide was nominated and presented with the Franklin Award for Excellence, representing outstanding quality and craftsmanship of graphic communications.