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Client: Ruff Creek Markets, a well established community franchise of gas station and convenient stores located in Pennsylvania, West Virginia and Ohio.

 

Project Details:

As the number of locations expanded throughout the region, the need to provide newly opened stores with their necessary collateral also increased. Ruff Creek’s internal marketing group worked closely with the CGC Sales and Creative Department in producing a wide variety of store point-of-purchase displays, interior and external signage, menus and t-shirts. The team was faced with the challenge of creating fresh concepts to work cohesively with established elements of the existing brand identity

 

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